首頁外文書商業行銷商務趨勢 〉Narconomics: How to Run a Drug Cartel

Narconomics: How to Run a Drug Cartel 其它優惠/消息


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政府、執法單位每年花費為數可觀的預算用於打擊販毒集團,卻常常無功而返的問題出在哪裡?關鍵就在於他們不曾真正理解販毒集團運作的方式!

你看到《絕命毒師》嗎?劇中罹癌的高中化學老師怕自己不久人世,不惜鋌而走險製毒、販毒,只為了留下一筆巨額身後財給無依靠的妻小。這麼說來,販毒像是一門有利可圖的生意,而事實上也真是如此!但你可曾想過毒梟是如何管理市值高達上億元的毒品事業?廿一世紀的毒梟早已不只是進行單純的生產與銷售,而是將自家的毒品事業當作大型企業來經營!聰明的毒梟師法沃爾瑪、麥當勞…等跨國連鎖企業的行銷策略與銷售技巧,懂得如何創造品牌價值、不斷優化顧客服務,甚至還提供網購的服務…,讓本書作者Tom Wainwright帶你探訪這既神秘暗黑又出人意表的新世紀毒品產業。

Everything drug cartels do to survive and prosper they’ve learnt from big business – brand value and franchising from McDonald’s, supply chain management from Walmart, diversification from Coca-Cola. Whether it’s human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics.

In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets - all in search of the economic truth.







詳細資料

誠品26碼 /2681245164009
ISBN 13 /9781785030413
ISBN 10 /1785030418
EAN /9781785030413

頁數352
裝訂平裝
級別
語言英文




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