首頁外文書商業行銷企業管理 〉Frugal Innovation: How to Do Better with Less
商品訊息
作者書籍
Frugal Innovation: How to Do Better with Less

Frugal Innovation: How to Do Better with Less


作者  /  Navi Radjou/ Jaideep Prabhu

譯者  /  Paul Polman/ FW

出版社 / THE ECONOMIST BOOKS

出版日期 / 2016/08/04

商品語言 / 英文

裝訂 / 平裝

定價 / NT$550

售價 / 9折, NT$ 495

※ 有庫存可銷售


Frugal Innovation: How to Do Better with Less 其它優惠/消息


introduction all_character


內容簡介

With a Foreword by Paul Polman, CEO, Unilever.

Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking.

This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally.

Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.







詳細資料

誠品26碼 /2681354447000
ISBN 13 /9781781257609
ISBN 10 /1781257604
EAN /9781781257609

頁數272
尺寸19.8X12.9CM
裝訂平裝
級別
語言英文
成份


企業管理產品推薦

Trump: The Art of the Deal

Donald J. Trump/ Tony Schwartz

NT$595

79折, NT$470




Share/Save/Bookmark

查看全台書店有無此商品