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The Cadillac Story

The Cadillac Story


作者  /  Thomas E. Bonsall

出版社 / STANFORD UNIVERSITY PRESS

出版日期 / 2003/09/30

商品語言 / 英文

裝訂 / 精裝

定價 / NT$400

售價 / 9折, NT$ 360

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The Cadillac Story 其它優惠/消息


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內容簡介

The Cadillac story is more than the story of a car company. It is, in many ways, the story of the American automobile industry itself - which, as much as any industry, drove America's growth in the twentieth century and defined who we are as a people: mobile and prosperous. Cadillac, again and again, played a critical role in that story, for both good and ill. In the depths of the Great Depression, the brand redefined itself and the luxury market. After World War II, it epitomized expansive prosperity. Then, in the 1980s, it epitomized the industrial crisis that had suddenly overtaken America. Today, Cadillac's struggle to survive in a furiously competitive - and suddenly international - automobile industry mirrors the challenges facing American industry as a whole. Its success in meeting those challenges will have much to say about the future of American industry and of General Motors.







詳細資料

誠品26碼 /2681234911003
ISBN 13 /9780804749428
ISBN 10 /0804749426
EAN /9780804749428

頁數240
尺寸17.8X2.3X25.4CM
裝訂精裝
級別
語言英文
成份




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