首頁外文書商業行銷行銷市場 〉Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing
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Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing

Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing


作者  /  Shane Atchison/ Jason Burby

出版社 / McGraw-Hill Education (Singapore)

出版日期 / 2015/05/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,050

售價 / 79折, NT$ 830

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Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing 其它優惠/消息


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內容簡介

You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward.

Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future.

That's where this groundbreaking marketing guide comes into play.

From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work.







詳細資料

誠品26碼 /2681262128008
ISBN 13 /9780071847865
ISBN 10 /0071847863
EAN /9780071847865

頁數256
尺寸23.1X17X2.5CM
裝訂精裝
級別
語言英文
成份




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