首頁外文書商業行銷行銷市場 〉The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy
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The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy


作者  /  Joel Beckerman/ Tyler Gray

出版社 / Houghton Mifflin Harcourt

出版日期 / 2015/10/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$560

售價 / 9折, NT$ 504

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內容簡介

Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, composer and strategic sound expert Joel Beckerman provides a new framework for thinking about sound’s effects on every aspect of our lives.
 
You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core.







詳細資料

誠品26碼 /2681319599003
ISBN 13 /9780544570160
ISBN 10 /0544570162
EAN /9780544570160

頁數208
裝訂平裝
級別
語言英文
成份




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