首頁外文書人文心理勵志 〉Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave


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內容簡介

'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.

In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.

Some letters in product names make us more likely to buy them (nearly all successful brands contain a 'k' sound)
We're more likely to be critical if we write in red rather than green biro
Your first report at school can determine your future career
Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.







詳細資料

誠品26碼 /2681005342005
ISBN 13 /9780143124931
ISBN 10 /0143124935
EAN /9780143124931

頁數272
裝訂平裝
級別
語言英文
成份




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