首頁外文書商業行銷企業管理 〉Big Data for Small Business for Dummies
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Big Data for Small Business for Dummies

Big Data for Small Business for Dummies


作者  /  Bernard Marr

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2016/01/05

商品語言 / 英文

裝訂 / 平裝

定價 / NT$805

售價 / 85折, NT$ 684

※ 有庫存可銷售


Big Data for Small Business for Dummies 其它優惠/消息


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內容簡介

Capitalise on big data to add value to your small business

Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business.

Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions.

●Shows you how to use big data to make sense of user activity on social networks and customer transactions
●Demonstrates how to capture, store, search, share, analyse and visualise analytics
●Helps you turn your data into actionable insights
●Explains how to use big data to your advantage in order to transform your small business

If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.








詳細資料

誠品26碼 /2681548730000
ISBN 13 /9781119027034
ISBN 10 /1119027039
EAN /9781119027034

頁數256
尺寸23.5X18.9CM
裝訂平裝
級別
語言英文
成份0.00




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