首頁外文書商業行銷行銷市場 〉The Experience
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The Experience

The Experience

The 5 Principles of Disney Service and Relationship Excellence

作者  /  Brian T. Church Bruce Loeffler

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2015/04/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$875

售價 / 9折, NT$ 788

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The Experience 其它優惠/消息


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內容簡介

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience ­ the Walt Disney Company. Co–Author Bruce Loeffler spent ten years at Disney World overseeing service excellence, and has partnered with Brian T. Church in this book, to show you how to bring that same level of care and value to your own organization. Based on the I. C.A.R.E. model, the five principles Impression, Connection, Attitude, Response, and Exceptionals give you a solid framework upon which to raise the level of your customer experience. You will learn how to identify your customer service issues and what level of Experience you are currently offering. You can then determine exactly what the "customer experience" should be for your company, and the changes required to make it happen.

The Walt Disney Company is the most recognized name in the world for customer service. The "Disney Experience" draws customers from all around the world,. This book describes what it takes to achieve that level of Experience, and how any organization can do it with the right strategy and attention to detail. When the Experience is enhanced, the opportunity arises to convert customers to ambassadors who will share their Experience with others.

Find "the experience" and what it means to the Organization
Learn the five levels of experience, and why most companies fail at it
Identify service problems that face every company in the marketplace
Utilize the Experience Quotient and apply the I. C.A.R.E. principles
Learn how to convert customers to ambassadors who share their story with others

Customers are the lifeblood of business. A great product offering isn′t enough in today′s marketplace, where everyone′s looking for an "experience. Imagine the kind of value a Disney–level customer experience could bring to your organization. The Experience is a guide to getting there, from an insider′s perspective.







詳細資料

誠品26碼 /2681339159003
ISBN 13 /9781119028659
ISBN 10 /1119028655
EAN /9781119028659

頁數304
尺寸15.8X 23CM
裝訂精裝
級別
語言英文
成份




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