首頁外文書商業行銷投資理財 〉Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World
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Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World

Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World


作者  /  Winthrop H. Smith

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2014/09/09

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,050

售價 / 9折, NT$ 945

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Catching Lightning in a Bottle: How Merrill Lynch Revolutionized the Financial World 其它優惠/消息


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內容簡介

The fascinating story behind the company that revolutionized the financial world

Catching Lightning in a Bottle traces the complete history of Merrill Lynch and the company's substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end. Throughout its ninety-four year history, Merrill Lynch revolutionized finance by bringing Wall Street to Main Street, operating under a series of guidelines known as the Principles. These values allowed the company to gain the trust of small investors by putting the clients' interests first, driving a business trajectory that expanded capital markets and fueled the growth of the American post-war economy. Written by the son of Merrill Lynch co-founder Winthrop H. Smith, this book describes the creation and evolution of the company from Charlie Merrill's one-man shop in 1914 to its acquisition by Bank of America in 2008.

Author Winthrop H. Smith Jr. spent twenty-eight years at the company his father co-founded, bringing a unique perspective to bear in telling the story of the company that democratized the stock market and eventually fell from its lofty perch.

Learn why the industry initially scoffed at Charles Merrill's "radical" investment ideas
Discover the origin of the Principles, and how they drove operations for nearly a century
Find out why the author left a successful Wall Street career, and why it was such a smart move
Examine the culture and values that built Merrill Lynch into one of the world's most successful and respected companies
Revolutionary vision is rare, and enduring success is even more so. When a single organization demonstrates both of those characteristics, it is felt throughout the world. Discover the fascinating story behind Merrill Lynch and the men who built it from an insider's perspective in Catching Lightning in a Bottle.








詳細資料

誠品26碼 /2681063181004
ISBN 13 /9781118967607
ISBN 10 /1118967607
EAN /9781118967607

頁數608
尺寸23.6X16CM
裝訂精裝
級別
語言英文
成份




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