首頁外文書商業行銷行銷市場 〉UnSelling: The New Customer Experience
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UnSelling: The New Customer Experience

UnSelling: The New Customer Experience


作者  /  Scott Stratten

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2014/09/29

商品語言 / 英文

裝訂 / 精裝

定價 / NT$875

售價 / 9折, NT$ 788

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UnSelling: The New Customer Experience 其它優惠/消息


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內容簡介

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.







詳細資料

誠品26碼 /2681063170008
ISBN 13 /9781118943007
ISBN 10 /1118943007
EAN /9781118943007

頁數256
尺寸23.6X16.3CM
裝訂精裝
級別
語言英文
成份




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