首頁外文書商業行銷行銷市場 〉Essentials of Marketing (4 Ed.)
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Essentials of Marketing (4 Ed.)

Essentials of Marketing (4 Ed.)


作者  /  Joseph F. Hair,Jr./ Mary Celsi/ David J. Ortinau/ Robert P. Bush

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2017/04/05

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,240

售價 / 9折, NT$ 1,116

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Essentials of Marketing (4 Ed.) 其它優惠/消息


introduction all_character catelog


內容簡介

1.Practical, application-oriented approach:concisely written and designed for use alongside cases and other course projects.
2.Running Case & SPSS Data Sets: For the fourth edition additional variables have been added to the Santa Fe Grill and Jose’s Southwestern Café running cases.

3.New Marketing Dashboard: features throughout focus on timely, thought-provoking issues, including ethics, privacy, and online data collection, the roles of Twitter and LinkedIn, and more!







詳細資料

誠品26碼 /2681456143008
ISBN 13 /9781259252464
ISBN 10 /1259252469
EAN /9781259252464

頁數414
尺寸25.4X20.4X1.5CM
裝訂平裝
級別
語言英文
成份




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