首頁外文書商業行銷企業管理 〉Crafting and Executing Strategy (20 Ed.)
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Crafting and Executing Strategy (20 Ed.)

Crafting and Executing Strategy (20 Ed.)

The Quest for Competitive Advantage, Concepts and Cases

作者  /  Arthur A. Jr. Thompson/ Margaret Peteraf/ John E. Gamble/ A. J. Strickland III

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2016/04/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,320

售價 / 9折, NT$ 1,188

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Crafting and Executing Strategy (20 Ed.) 其它優惠/消息


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內容簡介

Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.







詳細資料

誠品26碼 /2681342166005
ISBN 13 /9789814670890
ISBN 10 /9814670898
EAN /9789814670890

頁數798
尺寸25.7X20.3X3CM
裝訂平裝
級別
語言英文
成份


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