首頁外文書商業行銷企業管理 〉International Business 2Ed (Asia Global Edition)
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International Business 2Ed (Asia Global Edition)

International Business 2Ed (Asia Global Edition)


作者  /  Charles W. L. Hill/ Chow-Hou Wee/ Krishna Udayasankar

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2015/08/20

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,320

售價 / 85折, NT$ 1,122

※ 無庫存


International Business 2Ed (Asia Global Edition) 其它優惠/消息


introduction all_character


內容簡介

In this edition, we continue to emphasize both theoretical and practical content that enhances focus on the global business environment, as well as cases based on Asian firms. 
This involves changes to the main narrative of chapters and the introduction of new and interesting anecdotes by means of the Country Focus and Management Focus boxes-a highlight of this leading text to date. 
For a more detailed overview of all the changed in this edition, we direct the reader to the chapter synopses that follow this preface. 
Finally, we has also updated all statistics and other information, as far as possible.







詳細資料

誠品26碼 /2681214744003
ISBN 13 /9781259011818
ISBN 10 /125901181X
EAN /9781259011818

頁數749
尺寸27.5X21X2CM
裝訂平裝
級別
語言英文
成份




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