首頁外文書商業行銷企業管理 〉Management: Leading and Collaborating in a Competitive World (11 Ed.)
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Management: Leading and Collaborating in a Competitive World (11 Ed.)

Management: Leading and Collaborating in a Competitive World (11 Ed.)


作者  /  Thomas S. Bateman

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2015/05/21

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,180

售價 / 85折, NT$ 1,003

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Management: Leading and Collaborating in a Competitive World (11 Ed.) 其它優惠/消息


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內容簡介

1. Updated! In Practice boxes " have been added to this edition to reinforce concepts learned in the chapter. Answers to In Practice box questions are also included in the Instructor's Manual.

2. New Management Connection Briefs, which show students how the chapter material relates back to the company, situation, or leader highlighted in the chapter opener. Topics from companies, such as, Facebook, Amazon, Walt Disney Company, Popchips, General Motors, and more.

3. New Concluding Cases throughout that reinforce key chapter elements and themes. New cases include: Soaring Eagle Skate Company (Chapter 3), Wish You Would (Chapter 4), Net-Work Docs (Chapter 6), ScrollCo (Chapter 7), Niche Hotel Group (Chapter 11), Breitt, Starr & Diamond LLC (Chapter 12), Excel Pro Drilling Systems (Chapter 14), and EatWell Technologies (Chapter 18).

4. Completed updated and revised " with new material, descriptions, examples, tables, including: acquisitions by Twitter; example of Etsy; Table 5.4 of Unisys Corporations code of ethics; example of listening; examples of itMD and Care at Hand " health care technology companies receiving grants in an area of demand, and material on financial needs of a start-up.







詳細資料

誠品26碼 /2681072071006
ISBN 13 /9789814646956
ISBN 10 /9814646954
EAN /9789814646956

頁數630
尺寸27.5X21.7X2.2CM
裝訂平裝
級別
語言英文




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