首頁外文書商業行銷企業管理 〉Operations Management (11 Ed.)
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Operations Management (11 Ed.)

Operations Management (11 Ed.)


作者  /  William J. Stevenson

譯者  /  何應欽/ 導讀

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2013/06/04

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,240

售價 / 9折, NT$ 1,116

※ 已絕版


Operations Management (11 Ed.) 其它優惠/消息


introduction all_character catelog


內容簡介

More emphasis throughout the text has been devoted to the following topics:
1.Service-An icon in the text denotes service-oriented examples while new readings reference service-oriented companies like Amazon.com and discuss the challenges of managing services.
2.Supply Chain-An icon in the text indicates references to supply chain management issues; chapter 15 features updated coverage and examples including Sysco's complex supply chain logistics, strategic considerations in supply chain management, and the damages caused by unethical supplier behavior.
3.Ethical Conduct -The text introduces an ethical framework in chapter 1 and includes business ethics scenarios and critical thinking exercises in every chapter.
4.Sustainability- Always a strong focus in Stevenson, environmental factors continue to be covered throughout the text including new sections on 'strategic sustainability' and new readings and examples referencing Kraft Foods' Recipe for Sustainability and Puma's environmentally-friendly shoe boxes, among other







詳細資料

誠品26碼 /2680799171006
ISBN 13 /9789861579771
ISBN 10 /986157977X
EAN /9789861579771

頁數992
尺寸28X21.5X3.2CM
裝訂平裝
級別
語言英文




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