Price: Maximizing Customer Loyalty through Personalized Pricing | 誠品線上

Price: Maximizing Customer Loyalty through Personalized Pricing

作者 Cactus Raazi
出版社 Ingram International Inc
商品描述 Price: Maximizing Customer Loyalty through Personalized Pricing:,Priceistheprimaryfeatureofeverytransaction-sowhyisitoftentreatedasanafterthought?Mostcompanie

內容簡介

內容簡介 Price is the primary feature of every transaction-so why is it often treated as an afterthought? Most companies use pricing approaches developed before the internet, failing to harness modern analytics. Your customer relationships vary widely; shouldn't each customer's loyalty to your product or service be reflected in their price?In this age of increasing price transparency, uniform pricing is no longer sufficient. The best way forward is to create personalized pricing for your loyal customers and resist the constant discounting pressure of internet price aggregation.In Price, Cactus Raazi invites you to shake loose of your pricing preconceptions. Whether you're a corporate executive or a sole proprietor, you'll see how personalized pricing can improve customer loyalty and turn episodic transactions into recurring revenue. With price transparency and aggressive discounting here to stay, now is the time to refocus your pricing approach on your individual customer.

商品規格

書名 / Price: Maximizing Customer Loyalty through Personalized Pricing
作者 / Cactus Raazi
簡介 / Price: Maximizing Customer Loyalty through Personalized Pricing:,Priceistheprimaryfeatureofeverytransaction-sowhyisitoftentreatedasanafterthought?Mostcompanie
出版社 / Ingram International Inc
ISBN13 / 9781544506111
ISBN10 /
EAN / 9781544506111
誠品26碼 /
尺寸 / 21.6X14.0X1.0CM
重量(g) / 226.8
語言 / 3:英文
級別 / N:無
頁數 / 174
裝訂 / P:平裝

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