內容簡介 Author Boy Lafayette De Mente known internationally known for his books on the business practices, customs and languages of China, Japan, Korea and Mexico] asserts that most people are ignorant of the amazing cultural heritage and character of the Mexican people. He says that when most people think of great cultural accomplishments they think of Europe and when they think of the exotic and perhaps the erotic they think of the Orient, while unknown to them they have overlooked one of the most unusual and fascinating countries on earth. De Mente uses key words in the Mexican language to identify and explain the contradictions and paradoxes of Mexico-the omnipresent trappings of Catholicism, the macho-cult of Mexican males, the conflicting treatment of females, the savage brutality of the criminal and the rogue cop, the gentle humility of the poor farmer, the warmth, kindness and compassion of the average city dweller and the extreme sensuality of the Mexican mindset. The book also explains why Mexicans are so attached to the culture and why so many foreigners find it so seductive and satisfying that they prefer to live in Mexico.
作者介紹 Boyé Lafayette De Mente has been involved with Japan, China, Korea and Mexico since the late 1940s as a member of a U.S. intelligence agency, student, journalist, editor and author working out of Tokyo, Seoul, Hong Kong, Singapore and Mexico City. He is a graduate of Jochi University in Tokyo, and The American Institute for Foreign Trade (in 1953), now Thunderbird School of Global Management, in Glendale, Arizona, USA. De Mente wrote the first ever books on the Japanese way of doing business (Japanese Etiquette and Ethics in Business in 1959 and How to Do Business in Japan in 1962), and was the first to introduce the now commonly used Japanese terms wa, nemawashi, kaizen, tatemae-honne, shibui, sabi and wabi to the outside business world! His 70-plus other books run the gamut from language learning to the night-time "pink" trades in Japan, the sensual nature of Oriental cultures, male-female relations, and understanding and coping with the Chinese, Japanese, Korean and Mexican mindset in business and social situations.He has also written extensively about his home state of Arizona and the U.S.