首頁外文書商業行銷行銷市場 〉Marketing for Hospitality and Tourism (7 Ed.)
商品訊息
作者書籍
Marketing for Hospitality and Tourism (7 Ed.)

Marketing for Hospitality and Tourism (7 Ed.)


作者  /  Philip Kotler/ John T. Bowen/ James Makens/ Seyhmus Baloglu

出版社 / 台灣培生教育出版股份有限公司

出版日期 / 2017/01/20

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,320

售價 / 79折, NT$ 1,043

※ 無庫存


Marketing for Hospitality and Tourism (7 Ed.) 其它優惠/消息


introduction all_character catelog


內容簡介

The 7th edition of Marketing for Hospitality and Tourism is a land mark entry in the long successful history of the market leader. With the 7th edition, great care was taken tor provide and introductory guide to hospitality and tourism marketing that truly reflects the modern realities of marketing.

We've thoroughly revised the seventh edition of Marketing for Hospitality and Tourism to reflect the major trends and forces impacting marketing in this digital age of customer value, engagement, and relationships.







詳細資料

誠品26碼 /2681423950004
ISBN 13 /9781292156156
ISBN 10 /1292156155
EAN /9781292156156

頁數680
尺寸27.5X21.5X2.3CM
裝訂平裝
級別
語言英文
成份




Share/Save/Bookmark

查看全台書店有無此商品

 

熱銷商品