首頁外文書商業行銷商務趨勢 〉Perennial Seller: The Art of Making and Marketing Work that Lasts
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Perennial Seller: The Art of Making and Marketing Work that Lasts

Perennial Seller: The Art of Making and Marketing Work that Lasts


作者  /  Ryan Holiday

出版社 / PORTFOLIO

出版日期 / 2017/07/18

商品語言 / 英文

裝訂 / 精裝

定價 / NT$910

售價 / 9折, NT$ 819

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Perennial Seller: The Art of Making and Marketing Work that Lasts 其它優惠/消息



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內容簡介

Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripesauthors, entrepreneurs, musicians, filmmakers, fine artists—how a classic work is made and marketed.

In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn't go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These brutally shortsighted attitudes have choked the world with instructions for engineering a flash-in-the-pan and littered the media landscape with fads and flops.

Meanwhile, the greats, the stalwarts, the household names, are those who focus on a singularly different, possibly heretical, idea: that their work can and should last. For instance, Zildjian has been one of the premier makers of cymbals since its founding in 1623—and shows no signs of quitting. Iron Maiden has filled stadiums for forty years, moving some 85 million albums without the help of radio or television. Robert Greene's first book, The 48 Laws of Power, didn't hit the bestseller lists until over a decade after it was first released, and since then has sold more than 1 million copies worldwide.

These works Ryan Holiday calls Perennial Sellers. They exist in every creative industry—timeless, dependable resources and unsung moneymakers, paying like blue chip annuities. Like gold or land, they increase in value over time, outlasting and outreaching any competition. And they're not flukes or lucky breaks—they were built to last from the outset.

Holiday shows readers how to make and market their own classic work. Featuring interviews with some of the world's greatest creatives, and grounded in a deep study of the classics in every genre, this exciting new book empowers readers with a foundational set of innovative principles. Whether you have a book or a business, a song or the next great screenplay, this book reveals the recipe for perennial success.







詳細資料

誠品26碼 /2681435979000
ISBN 13 /9780143109013
ISBN 10 /0143109014
EAN /9780143109013

頁數272
尺寸20.8X14X1.8CM
裝訂精裝
級別
語言英文
成份