首頁外文書商業行銷商務趨勢 〉Narconomics: How to Run a Drug Cartel
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Narconomics: How to Run a Drug Cartel

Narconomics: How to Run a Drug Cartel


作者  /  Tom Wainwright

出版社 / EBURY PRESS

出版日期 / 2017/02/09

商品語言 / 英文

裝訂 / 平裝

定價 / NT$495

售價 / 9折, NT$ 446

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Narconomics: How to Run a Drug Cartel 其它優惠/消息


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內容簡介

Everything drug cartels do to survive and prosper they’ve learnt from big business – brand value and franchising from McDonald’s, supply chain management from Walmart, diversification from Coca-Cola. Whether it’s human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics.

In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets - all in search of the economic truth.








詳細資料

誠品26碼 /2681416549000
ISBN 13 /9781785030420
ISBN 10 /1785030426
EAN /9781785030420

頁數320
裝訂平裝
級別
語言英文
成份0.00




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