首頁外文書商業行銷企業管理 〉How to be Great at Doing Good: Why Results are What Count and How Smart Charity Can Change the World
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How to be Great at Doing Good: Why Results are What Count and How Smart Charity Can Change the World

How to be Great at Doing Good: Why Results are What Count and How Smart Charity Can Change the World


作者  /  Nick Cooney

出版社 / JOSSEY-BASS PUBLISHERS

出版日期 / 2015/04/27

商品語言 / 英文

裝訂 / 精裝

定價 / NT$1,040

售價 / 9折, NT$ 936

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How to be Great at Doing Good: Why Results are What Count and How Smart Charity Can Change the World 其它優惠/消息


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內容簡介

Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place.

Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigor it deserves.

How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer.  Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money.

   ●Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work – and how we can too
   ●Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions
   ●See why following our passion and doing what we’re good at can actually doom our efforts to improve the world
   ●Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating

Sure to generate controversy among non-profits and philanthropists who prefer business as usual, How to be Great at Doing Good reveals that a more calculated, effective approach to charity work isn’t just possible – it’s absolutely necessary for those who want to succeed at changing the world.







詳細資料

誠品26碼 /2681421965000
ISBN 13 /9781119041719
ISBN 10 /1119041716
EAN /9781119041719

頁數208
尺寸23.6X16.3X2CM
裝訂精裝
級別
語言英文
成份




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