首頁外文書商業行銷行銷市場 〉Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
商品訊息
作者書籍
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas


作者  /  Richard Bayan

出版社 / McGraw-Hill Education (Singapore)

出版日期 / 2006/04/05

商品語言 / 英文

裝訂 / 平裝

定價 / NT$720

售價 / 9折, NT$ 648

※ 無庫存


Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas 其它優惠/消息


introduction all_character


內容簡介

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
Cross-referencing of categories to jump-start creative thinking
A crash course in basic copywriting techniques
Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift







詳細資料

誠品26碼 /2681350641006
ISBN 13 /9780071467858
ISBN 10 /0071467858
EAN /9780071467858

頁數160
尺寸21.6X22CM
裝訂平裝
級別
語言英文
成份




Share/Save/Bookmark

查看全台書店有無此商品