首頁外文書商業行銷企業管理 〉To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History
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To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History

To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History


作者  /  Lawrence Levy

出版社 / Houghton Mifflin Harcourt

出版日期 / 2016/11/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$699

售價 / 9折, NT$ 629

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To Pixar and Beyond: My Unlikely Journey with Steve Jobs to Make Entertainment History 其它優惠/消息



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內容簡介

瀕臨破產的皮克斯(Pixar),如何在賈伯斯與作者的規劃下,成為電影史上最成功的動畫工作室。凡是想了解商業管理、法律事務、娛樂投資以及文化創意的讀者,不可錯過這本由圈內人士所寫的書。

1995年的《玩具總動員》使皮克斯動畫工作室(Pixar)聲名大噪,它的大老闆賈伯斯是家喻戶曉的人物,但是可能很少人知曉Pixar曾瀕臨破產的危機。

本書作者Lawrence Levy是哈佛畢業的執業律師,也是矽谷的高層主管。賈伯斯被迫離開蘋果後,便買下盧卡斯影業的電腦動畫部門,取名為Pixar。收購數年後,公司營運毫無起色,Levy便接到了賈伯斯求助的電話。

本書內容所談的即是Levy成為Pixar財務長之後的故事,他如何與賈伯斯和Pixar團隊緊密合作,規劃了幾乎不可能的藍圖,使得搖搖欲墜的平面藝術工作室一躍成為好萊塢的當紅炸子雞。

透過這本書,作者帶領讀者深入Pixar與迪士尼、法律事務所與投資銀行,近距離觀察Pixar一飛沖天的各種因素。書中展現的辛勤、願景以及追求卓越的決心,使得小小的Pixar成為好萊塢電影菁英人才的匯聚之所。除了商業管理的秘辛,這本書也是Jobs 與Levy之間像哥兒們一般,深刻友誼的見證。

The never-before-told story of Pixar's improbable success. " Hi, Lawrence? the caller asked. This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we d work together someday. "After Steve Jobs was unceremoniously dismissed from Apple, he turned his attention to a little-known graphics art company that he owned called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and Silicon Valley executive to whom he had never spoken before, in the hope of persuading Levy to help him get Pixar on the right track.What Levy found in Pixar was a company on the verge of failure. "To Pixar and Beyond" is the extraordinary story of what happened next: How Levy, working closely with Jobs and the Pixar team, produced and implemented a highly improbable roadmap that transformed the sleepy graphics art studio into one of Hollywood s greatest success stories.Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, first-hand account of Pixar s stunning ascent, how it took risks, Levy s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper parallels that apply to all aspects of our lives."







詳細資料

誠品26碼 /2681371013004
ISBN 13 /9780544734142
ISBN 10 /0544734149
EAN /9780544734142

頁數272
尺寸22.9X15.2CM
裝訂精裝
級別
語言英文
成份