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台裔美籍學者吳修銘繼《誰控制了總開關》(The Master Switch)之後,又一本對現在資訊產業影響人類心智的佳作。

--《混沌: 不測風雲的背後》作者/James Gleick 

「電視吸引大眾的注意力,數位媒體更是暗中迷惑我們每一個人。在這本深具啟發的書中,吳修銘告訴我們,廣告商與電腦程式設計師如何控制我們的眼睛與心智。《注意力商人》(The Attention Merchants)值得每一個人注意。」
-- 《網路讓我們變笨? 數位科技正在改變我們的大腦、思考與閱讀行為》The Shallows作者/Nicholas Carr

所謂的”注意力商人”(Attention Merchants)就是以產業規模收割人類注意力的企業,他們做生意的方式,就是大量採擷我們的注意力,然後轉賣給廣告商。


From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. 

Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.

In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago.


誠品26碼 /2681351193009
ISBN 13 /9780385352017
ISBN 10 /0385352018
EAN /9780385352017