首頁外文書商業行銷企業管理 〉Frame Innovation: Create New Thinking by Design
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Frame Innovation: Create New Thinking by Design

Frame Innovation: Create New Thinking by Design


作者  /  Kees Dorst

出版社 / MIT PRESS

出版日期 / 2015/03/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$875

售價 / 9折, NT$ 788

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Frame Innovation: Create New Thinking by Design 其它優惠/消息


introduction all_character


內容簡介

When organizations apply old methods of problem-solving to new kinds of problems, they may accomplish only temporary fixes or some ineffectual tinkering around the edges. Today's problems are a new breed -- open, complex, dynamic, and networked -- and require a radically different response. In this book, Kees Dorst describes a new, innovation-centered approach to problem-solving in organizations: frame creation. It applies "design thinking," but it goes beyond the borrowed tricks and techniques that usually characterize that term. Frame creation focuses not on the generation of solutions but on the ability to create new approaches to the problem situation itself.The strategies Dorst presents are drawn from the unique, sophisticated, multilayered practices of top designers, and from insights that have emerged from fifty years of design research. Dorst describes the nine steps of the frame creation process and illustrates their application to real-world problems with a series of varied case studies. He maps innovative solutions that include rethinking a store layout so retail spaces encourage purchasing rather than stealing, applying the frame of a music festival to understand late-night problems of crime and congestion in a club district, and creative ways to attract young employees to a temporary staffing agency. Dorst provides tools and methods for implementing frame creation, offering not so much a how-to manual as a do-it-yourself handbook -- a guide that will help practitioners develop their own approaches to problem-solving and creating innovation.







詳細資料

誠品26碼 /2681088223000
ISBN 13 /9780262324311
ISBN 10 /0262324318
EAN /9780262324311

頁數224
裝訂精裝
級別
語言英文


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