首頁外文書商業行銷行銷市場 〉Youthnation: Building Remarkable Brands in a Youth-Driven Culture
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Youthnation: Building Remarkable Brands in a Youth-Driven Culture

Youthnation: Building Remarkable Brands in a Youth-Driven Culture


作者  /  Matt Britton

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2015/05/27

商品語言 / 英文

裝訂 / 精裝

定價 / NT$875

售價 / 9折, NT$ 788

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Youthnation: Building Remarkable Brands in a Youth-Driven Culture 其它優惠/消息


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內容簡介

Youth is no longer an age it′s a commodity

YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post–demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting–edge tricks that help businesses large and small harness the enormous power of youth.

The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future–fit for long–term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action.

Use New–Gen psychographics to target markets
Build stronger evangelism with a compelling brand narrative
Create loyal communities with immersive and engaging experiences
Navigate the radically–changed landscape of the future marketplace

In today's hyper–socialized, Facebook fanatic, selfie–obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn–by–turn direction to their market destination.







詳細資料

誠品26碼 /2681339397009
ISBN 13 /9781118981146
ISBN 10 /1118981146
EAN /9781118981146

頁數320
尺寸16X 23X3.5CM
裝訂精裝
級別
語言英文
成份




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