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Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results


作者  /  Jenny Dearborn

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2015/02/01

商品語言 / 英文

裝訂 / 精裝

定價 / NT$980

售價 / 9折, NT$ 882

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Data Driven: How Performance Analytics Delivers Extraordinary Sales Results 其它優惠/消息


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內容簡介

A "how–to" guide to boosting sales through predictive and prescriptive analytics

Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world′s leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision–making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step–by–step giving you the actionable guidance you need to put it into action in your own organization.

Predictive and prescriptive analytics is poised to change corporate sales, and companies that fail to adapt to the new realities and adopt the new practices will be left behind. This book explains why the Prescriptive Action Model is the key corporate sales weapon of the 21st Century, and how you can implement this dynamic new resource to bring value to your business.

Exploit one of the last remaining sources of competitive advantage
Re–engineer the sales function to optimize success rates
Implement a more effective analytics model to drive efficient change
Boost operational effectiveness and decision making with big data
There are fewer competitive edges to gain than ever before. The only thing that′s left is to execute business with maximum efficiency and make the smartest business decisions possible. Predictive analytics is the essential method behind this new standard, and Data Driven is the practical guide to complete, efficient implementation.







詳細資料

誠品26碼 /2681304762009
ISBN 13 /9781119043126
ISBN 10 /1119043123
EAN /9781119043126

頁數226
裝訂精裝
級別
語言英文
成份




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