首頁外文書商業行銷行銷市場 〉Inbound Marketing: Attract, Engage, and Delight Customers Online (Revised and Updated Ed.)
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Inbound Marketing: Attract, Engage, and Delight Customers Online (Revised and Updated Ed.)

Inbound Marketing: Attract, Engage, and Delight Customers Online (Revised and Updated Ed.)


作者  /  Brian Halligan/ Dharmesh Shah

出版社 / John Wiley & Sons Singapore Pte.

出版日期 / 2014/09/01

商品語言 / 英文

裝訂 / 平裝

定價 / NT$700

售價 / 66折, NT$ 462

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Inbound Marketing: Attract, Engage, and Delight Customers Online (Revised and Updated Ed.) 其它優惠/消息


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內容簡介

Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

Inbound marketing – strategy, reputation, and tracking progress
Visibility – getting found, and why content matters
Converting customers – turning prospects into leads and leads into customers
Better decisions – picking people, agencies, and campaigns
The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.







詳細資料

誠品26碼 /2681274039002
ISBN 13 /9781118896655
ISBN 10 /1118896653
EAN /9781118896655

頁數224
裝訂平裝
級別
語言英文
成份




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