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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases


作者  /  Arthur A. Thompson/ Margaret A. Peteraf/ John E. Gamble/ A. J. Strickland III

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2017/05/19

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,360

售價 / 9折, NT$ 1,224

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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 其它優惠/消息


introduction all_character catelog


內容簡介

1.Improve student learning outcomes using Connect our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

2.Emphasis on company’s strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.

3.Content tightly linked to the 31 high-interest cases, most of which are written by the text authors.

4.Mainstream, balanced treatment of the latest developments in theory and practice of strategy.







詳細資料

誠品26碼 /2681466778009
ISBN 13 /9781259921995
ISBN 10 /1259921999
EAN /9781259921995
頁數370
尺寸25.5X20.2X2.6CM
裝訂平裝
級別
語言英文
成份




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