首頁外文書商業行銷企業管理 〉Business Ethics Now (4 Ed)
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Business Ethics Now (4 Ed)

Business Ethics Now (4 Ed)


作者  /  Andrew W. Ghillyer

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2016/01/13

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,080

售價 / 9折, NT$ 972

※ 無庫存


Business Ethics Now (4 Ed) 其它優惠/消息


introduction all_character catelog


內容簡介

NEW FEATURES
1.New Frontline Focus boxes in Chapter 2~6 and 9.
2.New and updated Ethical Dilemma boxes in Chapter 2, 4, 5, 6, 7, 9, and 10.
3.New and updated Internet Exercises in Chapter 5, 8, 9, and 10.
4.New and updated Thinking Critically questions in Chapter 1~10.
5.A new Review Exercise in Chapter 10.

RETAINED FEATURES
1.Frontline Focus—hypothetical scenarios in which frontline employees are faced with ethical dilemmas. An issue is described at the beginning of each chapter, and the solution is at the end, after the student has read the related text material.
2.Ethical Dilemma—real-life cases that challenge students to see issues from all sides building problem solving and critical thinking skills. These cases facilitate great class discussions and can be used to encourage students to work together.
3.Progress Check Questions provide assessment of comprehension throughout each chapter.
4.Thinking Critically exercises appear at the end of every chapter. These detailed case studies, featuring well-known companies, present ethical situations that encourage students to focus on the impact of decisions they may face someday.







詳細資料

誠品26碼 /2681301169009
ISBN 13 /9781259095092
ISBN 10 /1259095096
EAN /9781259095092

頁數228
尺寸27.5X21.5X0.8CM
裝訂平裝
級別
語言英文
成份


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