首頁外文書商業行銷企業管理 〉Strategic Management: Concepts (2 Ed.)
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Strategic Management: Concepts (2 Ed.)

Strategic Management: Concepts (2 Ed.)


作者  /  Frank Rothaermel

出版社 / 美商麥格羅希爾國際股份有限公司台灣分公司

出版日期 / 2015/04/10

商品語言 / 英文

裝訂 / 平裝

定價 / NT$1,080

售價 / 85折, NT$ 918

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Strategic Management: Concepts (2 Ed.) 其它優惠/消息


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內容簡介

Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.







詳細資料

誠品26碼 /2681057808009
ISBN 13 /9789814646154
ISBN 10 /9814646156
EAN /9789814646154

頁數468
尺寸25.5X20.1X1.8CM
裝訂平裝
級別
語言英文




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