《金融時報》年度最受期待非虛擬書 • 《Kirkus》2026 年春季最受期待非虛擬書 • 《Literary Hub》年度最受期待書籍 一場對伊隆．馬斯克作為後自由主義時代之症狀與化身的精彩檢視 每個人對馬斯克都有自己的看法。他是救世主、是威脅；是天才、也是小丑。雖然定論各異，但都有個共同主題：將他視為一個「個人」來對待。 《馬斯克主義》（Muskism）提出了截然不同的觀點。伊隆．馬斯克並非系統中的小故障——他本身就是系統。他的世界觀承諾透過技術實現主權：接入網絡、獲取動力，進而實現自給自足。然而，你與之連結得越深，他擁有的你就越多。 如果說「福特主義」定義了二十世紀的資本主義，那麼「馬斯克主義」可能定義了二十一世紀。福特主義協助建立了福利國家，而馬斯克正在拆解它。他在宣揚自由的同時，卻靠著人們的依賴而壯大。他的汽車依賴政府補貼；他的衛星主宰了戰場；他的社交網絡訓練著那些正在訓練我們的 AI。 「馬斯克主義」自詡為未來，卻鞏固了古老的等級制度。它為部分人提供自主權，卻排斥其他人。它親鼓勵生育（pro-natalist）卻反移民；既是未來主義卻又反動守舊。它高談人性，卻警告不要產生同理心。 昆恩．史洛博迪安（Quinn Slobodian）與班．塔諾夫（Ben Tarnoff）穿透了那些炒作與仇恨，揭示了馬斯克真正的代表意義：這是一種新型的政治經濟學，在這裡，「自由」意味著為一位「技術之王」（Technoking）效命。馬斯克主義關乎的不是個人，而是造就他的機器，以及他接下來即將打造的世界。 A Financial Times Most Anticipated Nonfiction Book of the Year • A Kirkus Most Anticipated Nonfiction Book of Spring 2026• A Literary Hub Most Anticipated Book of the Year A pyrotechnic examination of Elon Musk as a symptom and avatar of our postliberal age Everyone’s got an Elon take. He’s a messiah. A menace; a genius; a clown. The verdicts differ, but they share one theme: they treat him as an individual. Muskism argues otherwise. Elon Musk isn’t a glitch in the system—he is the system. His worldview promises sovereignty through technology: plug in, power up, and become self-reliant. But the more you connect, the more he owns you. If Fordism defined the capitalism of the twentieth century, Muskism may define the twenty-first. Fordism helped build the welfare state. Musk undoes it. He thrives on dependence while preaching freedom. His cars run on subsidies; his satellites run the battlefield; his social networks train the AI that trains us. Muskism sells itself as the future but entrenches age-old hierarchies. It offers autonomy for some and exclusion for others. It’s pro-natalist but anti-immigrant, futurist but reactionary. It speaks of humanity but warns against empathy. Quinn Slobodian and Ben Tarnoff cut through the hype and the hate to reveal what Musk really represents: a new political economy, where to be “free” means to serve a Technoking. Muskism isn’t about the man. It’s about the machine that made him—and the world he’s making next.

2025 年《金融時報》與施羅德年度最佳商業書得主 《週日泰晤士報》、《經濟學人》、《金融時報》年度選書 「扣人心弦且精彩萬分」—— 穆斯塔法·蘇萊曼（Mustafa Suleyman） 「極具娛樂性」—— 《衛報》 「卓越之作」—— 《經濟學人》 「引人入勝……非同凡響」—— 雷·庫茲維爾（Ray Kurzweil） 「讓人欲罷不能」—— 大衛·艾普斯坦（David Epstein） 這是關於一家正在發明未來的公司的故事。 輝達（Nvidia）是全球首家市值突破 5 兆美元的公司，也是地球上最重要的企業。在充滿魅力的執行長黃仁勳帶領下，它從一家電玩設備製造商，一路征服全球 AI 硬體市場，重新定義了電腦，並形塑了我們所知的現代生活。 獲獎無數的調查記者史蒂芬·威特（Stephen Witt）獲得了與黃仁勳接觸的史無前例機會，帶領我們深入輝達內部，講述這家當代最偉大科技公司的權威故事。這是一個關於叛逆工程師、矽谷顛覆者、無畏企業家，以及一位擁有非凡遠見的革命性領導者的傳奇故事。 「這是科技類書籍中極為罕見的一本——讀完後可能會讓你對創業創辦人產生好感，並對未來感到樂觀。」—— 《週日泰晤士報》 WINNER OF THE FT SCHRODERS BUSINESS BOOK OF THE YEAR 2025 A SUNDAY TIMES, ECONOMIST AND FINANCIAL TIMES BOOK OF THE YEAR ‘Gripping and brilliantly told’ MUSTAFA SULEYMAN ‘Highly entertaining’ GUARDIAN ‘Excellent’ ECONOMIST 'Riveting ... exceptional' RAY KURZWEIL ‘Page-turning’ DAVID EPSTEIN This is the story of the company that is inventing the future. Nvidia is the world’s first $5-trillion company and the most important corporation on Earth. Led by its charismatic CEO, Jensen Huang, it has gone from video game equipment manufacturer to conquering the global market for AI hardware, reinventing the computer and shaping life as we know it. With unprecedented access to Huang, award-winning investigative journalist Stephen Witt takes us inside Nvidia to tell the definitive story of the greatest technology company of our times. It is the astonishing story of renegade engineers and Silicon Valley disrupters, of fearless entrepreneurs and one revolutionary leader with an extraordinarily singular vision. ‘The rarest of books on tech - one that may just leave you feeling good about an entrepreneur founder and optimistic about the future' SUNDAY TIMES