The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
INNOVATION SECRETS OF STEVE JO
內容簡介
Now in paperback--the "Think Different" approach to innovation based on the guiding principles and enduring legacy of Apple's legendary CEO Steve Jobs.
Celebrating the life and legacy of one of the most influential innovators of all time, The Innovation Secrets of Steve Jobs has become a landmark in the field, as powerful and inspirational as the man himself. This essential guide shows you how to apply Steve Jobs's seven principles of innovation to any field, dream, or endeavor.
For Jobs, Apple's slogan "Think Different" was more than a marketing tool. It was a way of life--a powerful, positive, game-changing approach to innovation that you can use to unlock your creative potential, turn your passions and ideas into revolutionary products, and captivate your customers by doing what you love. These innovation secrets, like Steve Jobs himself, will continue to inspire, challenge, and motivate us all for generations to come.
作者介紹
Carmine Gallo is the author of seven books, including the Wall Street Journal bestseller The Presentation Secrets of Steve Jobs and the award-winning The Innovation Secrets of Steve Jobs. He is also the author of the bestseller Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds. He is a popular Forbes.com columnist, keynote speaker, and communications coach whose techniques have been implemented by Fortune 100 companies. His clients include Intel, Coca-Cola, Chevron, SanDisk, and Pfizer. He lives in Pleasanton, California, with his wife and two daughters. www.carminegallo.com
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