Talk Like TED: The 9 Public Speaking Secrets of the Worlds Top Minds | 誠品線上

跟TED學表達, 讓世界記住你: 用更有說服力的方式行銷你和你的構想

內容簡介

內容簡介 ◎亞馬遜商管類、溝通類分榜第1名，讀者5顆星強力推薦！◎美國《經理人月刊》《財富》《Inc.》雜誌一致好評！◎提升競爭力，英美商務人士的第一首選！《大家來看賈伯斯》作者又一重砲出擊！從500場TED演講，解析使你大受歡迎的9大表達祕訣！也許你有很棒的構想，但如果不能讓人記得你說過什麼，這些構想都將變得不重要！學會TED等級的溝通與表達，你和你的構想都將贏得更多機會！你也許不一定能站上TED講台，卻不時要推銷自己。本書將帶你營造屬於自己的「TED時刻」！因為知道引人注目有多重要，溝通大師卡曼‧蓋洛分析超過500場TED演講，並直接訪談多位成功的TED講者，他發現，最受歡迎的演講具備9個共同的要素。他透過豐富的事例，不但讓你學到演說技巧，更能發揮TED精神，讓每一次客戶簡報和工作提案、每一場產品發表會，甚至每一回的面試，都撼動人們的情感與理智，得到對方的信任與肯定！●發現鐵達尼號的深海探險家巴拉德，如何在18分鐘內讓人們重新認識海洋？●比爾‧蓋茲為什麼要把蚊子帶上TED講台，是什麼原因讓他的演講5年後依然被討論？●人權律師史帝文森如何利用說故事的力量，讓聽眾捐出100萬美元給他成立的非營利機構？●音樂家帕爾莫透過什麼樣的練習，讓她的演說放上TED網站後，幾天內就有百萬次點擊？●美國前國務卿鮑威爾如何自然的運用手勢，在對話中展現高度領袖自信？●羅賓森爵士如何幽默的談教育，使他的談話成為迄今最受歡迎的TED演說，勝過許多名人？本中文書介出自《跟TED學表達, 讓世界記住你: 用更有說服力的方式行銷你和你的構想》先覺出版股份有限公司出版With a new introduction from the author, discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo’s Talk Like TED.‘A smart, practical book that will teach you how to give a kick-butt presentation’ - Daniel H. Pink, No. 1 bestselling author of DriveTED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED Talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From ‘Unleashing the Master Within’ and ‘Delivering Jaw Dropping Moments’ to ‘Sticking to the eighteen-minute Rule’, Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.Ideas are the true currency of the twenty-first century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals."

作者介紹

作者介紹 Carmine GalloCarmine Gallo is the international bestselling author of Talk Like TED. He is a communications coach for a number of widely admired brands-among them Pfizer, LinkedIn, Intel and Coca-Cola-and a popular keynote speaker who teaches the world's most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes online and Entrepreneur online and head of GALLO Communications in California.

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