The Business Book | 誠品線上

The Business Book

內容簡介

內容簡介 如何建立一個成功的品牌？什麼特質造就了偉大的企業家？為什麼有些公司失敗了，而有些卻能蓬勃發展？作為 DK 必讀「Big Ideas」系列的一員，這本全面修訂與更新的《商業百科（新版）》回答了上述以及更多的問題。這本書是該主題的完美入門指南，透過易懂的解釋、創新的圖表和引人入勝的名言，探索並解釋了從競爭導向理論、關鍵路徑分析到市場定位圖和 MABA 矩陣的一切。這本迷人的新版本特色包括：超過 90 個商業、商業策略與管理領域最重要的觀點、事件和里程碑——從標竿管理和「大數據」到改善法與現金流。簡單的解釋、大膽的信息圖表和步進式圖表，化解複雜糾結的概念，並輔以風趣的插圖。商業史上重要人物的關鍵名言——從安德魯·卡內基到華倫·巴菲特。八頁全新內容，包括債券市場、明斯基時刻、「零工」經濟、黑天鵝和人工智慧等條目。對於任何初入商業或管理領域，或是單純想要增廣見聞的人來說，《商業百科》是對這個不可或缺且引人入勝的主題最易讀、最全面的介紹。How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.This fascinating new edition features:More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and “Big Data” to Kaizen and cash flowSimple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrationsKey quotes from major figures from business history – from Andrew Carnegie to Warren BuffetEight pages of brand-new content, including entries on bond markets, the Minsky Moment, the “gig” economy, black swans, and AIThe perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject.The Big Ideas seriesWith more than 13 million copies sold across 130 countries and in 39 languages, DK’s award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book and The Maths Book.

作者介紹

作者介紹 DK

商品規格

最佳賣點

最佳賣點 : 如何建立一個成功的品牌？什麼特質造就了偉大的企業家？為什麼有些公司失敗了，而有些卻能蓬勃發展？DK 全球熱銷 75 萬冊經典再進化！新版全面收錄 AI 應用、黑天鵝與零工經濟等最新趨勢。運用視覺化圖表解構 90 項商學院核心理論，從策略佈局到現金流管理，助你一擊掌握商業運作的致勝邏輯！

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