內容簡介
內容簡介 全球最大商業書摘網站 getAbstract 創辦人、橫掃德國書市的話題之作——口袋版上市!德國漢莎航空、瑞士麥肯錫、倫敦商學院、哈佛大學決策科學實驗室等重量級機構高度推崇。什麼時候,追求「清晰思考」反而是一種浪費?什麼時候,放任直覺主導,會讓你一步步走向災難?哪些思考陷阱,會讓你愈錯愈勇?又有哪些方法,能幫助你不再誤判、不再自欺?我們往往在直覺、無意識的狀態下做出決定,之後才為這些選擇補上看似合理的理由。若用角色來比喻,人類更像是「律師」而非「科學家」——因為我們習慣先射箭,再畫靶。因此,我們極容易落入思考的陷阱:偏誤、謬誤、幻覺與錯誤,無所不在。**Rolf Dobelli(羅夫・杜伯里)**像拿著放大鏡的觀察者,逐一拆解這些常見的思考盲點,並以犀利又幽默的方式提醒我們:為什麼該質疑權威、為什麼別跟模特兒當朋友、為什麼別用「實報實銷」付律師費、為什麼拍賣會與競標案常是理性陷阱、甚至,為什麼別老覺得「在婚姻裡付出比較多」。Already a huge bestseller in Europe, this is essential reading for anyone with important decisions to make, in the vein of THINKING FAST AND SLOW and THE DECISION BOOK.The secrets of perfect decision-making...Have you ever:- Invested time in something that, with hindsight, just wasn't worth it?- Overbid in an Ebay auction?- Continued doing something you knew was bad for you?- Sold stocks too late, or too early?- Taken credit for success, but blamed failure on external circumstances?- Backed the wrong horse?These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices - whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don't want in life, and how best to get it.An international bestseller, THE ART OF THINKING CLEARLY is essential reading for anyone with important decisions to make. It reveals, in 100 short chapters, the most common errors of judgement, and how to avoid them. Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making - at work, at home, every day.