防詐3要訣：不聽信、不操作、掛斷電話 
Leap: How to Thrive in a World Where Everything Can Be Copied
躍競思維: 一切都會被快速模仿的世界, 創造持續成功的關鍵
出版社：
出版日期：
2020/04/06
9
350315
查詢門市庫存
內容簡介
◎亞馬遜管理與領導類新書TOP1
◎Axiom 2019年度商業書金獎
◎《金融時報》商業選書、《Inc.雜誌》2018年十大策略書、《Strategy＋Businessy雜誌》2018年策略管理書TOP3
創新被抄襲、流程迭代更新，
人才、資訊、資金，都能在短時間位移，
智財、定位、品牌、規模，都擋不住競爭。
擁有不斷跳往新知識領域的眼光與能力，才能保持領先。
剖析百年八個產業興衰歷程，看見創造優勢的新路徑！
本書作者俞昊是瑞士洛桑管理學院教授，獲選全球40位40歲以下頂尖商學院教授，更被Thinkers50評選為「最可能型塑組織管理與領導未來」的三十位管理思想家。他梳理歐美日從製藥、汽車、消費者產品等幾大關鍵產業中龍頭企業的更迭，整理出企業創造持續成功的策略關鍵：
轉換核心知識，抓準時機跳躍
瑞士製藥大廠與寶僑能屹立百年，都是因為懂得改變組織的核心知識。任何優勢都有保鮮期，一定要在被後進者淹沒前，跳到下一個新領域。
把新技術當成跳躍支點，永遠領先一步
微信與五角大廈都用群眾外包解決難題，日本Recruit靠數據與平台將服務最大化。每個時代都有影響所有產業的顛覆性技術，贏家必須找出下個十年最重要的力量，搶先打造新能力。
領導者的深潛執行力決定組織能跳多遠
蘋果、亞馬遜、華碩、本田能突圍領先的關鍵，就在領導者如何從上而下力排障礙，確保策略化為具體行動，帶動整個組織朝對的方向跳。
優勢無法永久持續，卻可以被不斷開創。學會躍競，就能擁有明天。
本中文書介出自《躍競思維: 一切都會被快速模仿的世界, 創造持續成功的關鍵》天下雜誌股份有限公司出版
Outlasting competition is difficult. Doing so for decades is nearly impossible. Yet some pioneering companies have endured and even prospered for generations. How did they do it? And what can we learn from them?
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?
In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.
Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat, Tokyo-based Internet service provider Recruit Holdings, and Illinois-headquartered John Deere are leaping ahead by leveraging the emergence of ubiquitous connectivity, the inexorable rise of intelligent machines, and the rising importance of managerial creativity.
Outlasting competition is difficult; doing so over decades or a century is nearly impossible--unless one leaps. Ultimately, Leap is a manifesto for how pioneering companies can endure and prosper in a world of constant change and inevitable copycats.
"作者介紹
Howard Yu
Howard Yu is the LEGO professor of management and innovation at IMD business school in Switzerland, and director of the Advanced Management Program (AMP), a three-week executive course. Yu was selected by Poets&Quants in 2015 as one of ""The World's Top 40 Business Professors Under 40,"" and in 2018, he appeared on the Thinkers50 Radar list of thirty management thinkers ""most likely to shape the future of how organizations are managed and led."" Yu received his doctoral degree from Harvard Business School.
Howard Yu is the LEGO professor of management and innovation at IMD business school in Switzerland, and director of the Advanced Management Program (AMP), a three-week executive course. Yu was selected by Poets&Quants in 2015 as one of ""The World's Top 40 Business Professors Under 40,"" and in 2018, he appeared on the Thinkers50 Radar list of thirty management thinkers ""most likely to shape the future of how organizations are managed and led."" Yu received his doctoral degree from Harvard Business School.
規格
誠品貨碼 / 2681869080006
ISBN13 / 9781541758018
ISBN10 / 1541758013
EAN貨碼 / 9781541758018
頁數 / 288
注音版 / 否
裝訂 / P:平裝
語言 / 3:英文
尺寸 / 19X12X2CM
級別 / N:無
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