The Sirens' Call: How Attention Became the World's Most Endangered Resource

紐約時報排名第一暢銷書 • 歐巴馬夏季書單推薦選書之一

本書作者為紐約時報暢銷書榜首作家、微軟全國廣播公司（MSNBC）節目主持人暨播客主持人。他以宏大視角進行了一場強而有力的清算，探討了注意力資本主義如何對我們的心靈造成衝擊，並重新規劃了我們的政治與社會結構。

「對線上生活提供的瑣碎娛樂如何不僅貶低了我們自己，也貶低了我們的政治，進行了一次雄心勃勃的分析。」 — 《紐約時報》

「精彩絕倫的書...讀完這本書讓我改變了我的工作和思考方式。」 — 瑞秋．瑪道（Rachel Maddow）

「一本實用的入門書，講述社群媒體和注意力經濟如何扭曲了我們的民主並重塑了我們的生活。」 — 巴拉克．歐巴馬（Barack Obama）

我們都感受到了 — 那種分心、失去焦點，以及長時間對錯誤事物上癮般的專注。某些事物已經徹底改變：在人類歷史的大部分時間裡，公共與私人的界線是清晰的，至少在理論上是如此。正如克里斯．海斯（Chris Hayes）所寫：「在幾家科技公司的幫助下，我們基本上在大約十年內將這條界線拆除了。」海斯認為，我們正處於一個轉型期，唯一能與之類比的是十九世紀的勞動轉型：注意力已經成為一種從我們身上攫取的商品化資源，而我們對此日益疏離。《賽壬的召喚》（The Sirens’ Call）正是我們迫切需要的大局觀願景，以提供清晰度和指引。

賽壬（Sirens，希臘神話中誘惑水手的女妖）旨在強制吸引我們，而現在，牠們正在我們臥室和廚房中，一天二十四小時地鳴響，執行著龐大帝國的旨意 — 這些歷史上最值錢的公司，正是建立在收割人類注意力之上。正如海斯分享：「現在我們最深層的神經結構、人類進化的遺產以及社交衝動，都處在一個旨在獵取、培養、扭曲或摧毀那些最根本地使我們成為人類特質的棲地中。」《賽壬的召喚》是一本書，它將一切歸入一個單一的整體框架，讓我們能夠重新奪回對我們的生活、政治和未來的控制權。

The #1 New York Times Bestseller • One of Barack Obama's Summer Reading List Picks

From the #1 New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our politics and the very fabric of our society

“An ambitious analysis of how the trivial amusements offered by online life have degraded not only our selves but also our politics.” —New York Times

“Brilliant book . . . Reading it has made me change the way I work and think.” —Rachel Maddow

"A useful primer on how social media and the attention economy have warped our democracy and reshaped our lives." —Barack Obama

We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long. Something has changed utterly: For most of human history, the boundary between public and private has been clear, at least in theory. Now, as Chris Hayes writes, “With the help of a few tech firms, we basically tore it down in about a decade.” Hayes argues that we are in the midst of a transi­tion whose only parallel is that of labor in the nineteenth century: Attention has become a commodified resource extracted from us, and from which we are increasingly alienated. The Sirens’ Call is the big-picture vision we urgently need to offer clarity and guidance.

Sirens are designed to compel us, and now they are going off in our bedrooms and kitchens at all hours of the day and night, doing the bidding of vast empires, the most valuable companies in history, built on harvesting human attention. As Hayes shares, “Now our deepest neurological structures, human evolution­ary inheritances, and social impulses are in a habitat designed to prey upon, to cultivate, distort, or destroy that which most fundamentally makes us human.” The Sirens’ Call is the book that snaps everything into a single holistic frame­work so that we can wrest back control of our lives, our politics, and our future.