The Sirens' Call: How Attention Became the World's Most Endangered Resource

二十一世紀最稀缺的資源就是人類的注意力！

《紐約時報》暢銷書作者、MSNBC節目主持人Chris Hayes帶領讀者細細審視注意力資本主義對我們心靈和情感的侵擾，以及這種侵擾如何重塑了我們的政治以及社會的基本結構。

我們都感受到了——分心、失去專注、長時間專注於錯誤的事物而成癮。我們在人行道上撞見低頭看手機的「僵屍」，有時候那個人就是我們自己。我們對餐廳桌上四個人全都在看手機的情景感到同情，然後又感覺到口袋裡的手機震動。某些東西已經發生了徹底的變化：在人類歷史的大部分時期，公私領域的界線至少在理論上是明確的。現在，正如Chris Hayes所寫：“在幾家科技公司的幫助下，我們基本上在十年間摧毀了這個界線。” Hayes認為，我們正處於一個劃時代的過渡期，這場過渡的唯一類似例子是十九世紀勞動力的變革：注意力已經成為一種商品化的資源，被我們所提取，並且我們正越來越疏遠這一資源。The Sirens' Call提供了這個宏觀視角，幫助我們迫切地獲得清晰的指引。

注意力旨在迫使我們屈服，而如今它們正無時無刻不在我們的臥室和廚房中響起，執行著廣大帝國的命令，這些帝國是歷史上最有價值的公司，建立在收割人類注意力的基礎上。正如Hayes所寫：“現在，我們最深層的神經結構、人類的進化遺產和社會衝動，正處於一個旨在掠奪、培養、扭曲或摧毀我們最根本的人性的棲息地。”The Sirens' Call將所有事情串聯起來，形成一個整體的框架，讓我們能夠重新掌控我們的生活、政治和未來。

From the New York Times bestselling author and MSNBC and podcast host, a powerful wide-angle reckoning with how the assault from attention capitalism on our minds and our hearts has reordered our politics and the very fabric of our society

We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long. We bump into the zombies on their phones in the street, and sometimes they’re us. We stare in pity at the four people at the table in the restaurant, all on their phones, and then we feel the buzz in our pocket. Something has changed utterly: for most of human history, the boundary between public and private has been clear, at least in theory. Now, as Chris Hayes writes, “With the help of a few tech firms, we basically tore it down in about a decade.” Hayes argues that we are in the midst of an epoch-defining transition whose only parallel is what happened to labor in the nineteenth century: attention has become a commodified resource extracted from us, and from which we are increasingly alienated. The Sirens’ Call is the big-picture vision we urgently need to offer clarity and guidance.

Because there is a breaking point. Sirens are designed to compel us, and now they are going off in our bedrooms and kitchens at all hours of the day and night, doing the bidding of vast empires, the most valuable companies in history, built on harvesting human attention. As Hayes writes, “Now our deepest neurological structures, human evolutionary inheritances, and social impulses are in a habitat designed to prey upon, to cultivate, distort, or destroy that which most fundamentally makes us human.” The Sirens’ Call is the book that snaps everything into a single holistic framework so that we can wrest back control of our lives, our politics, and our future.