The Dip | 誠品線上

The Dip

作者 Seth Godin
出版社 LITTLE BROWN BOOK GROUP
商品描述 The Dip:ANewYorkTimes,USAToday,andWallStreetJournalbestsellerInthisiconicbestseller,legendarybusinessthinkerandbestsellingauthorSethGodinprovesthatwinnersarere

內容簡介

內容簡介 A New York Times, USA Today, and Wall Street Journal bestsellerIn this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip - a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac - a total dead end. What really sets superstars apart is the ability to tell the two apart.Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory and long-term security.Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort and talents. The old saying is wrong - winners do quit, and quitters do win.

作者介紹

作者介紹 Seth GodinSeth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing.He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.He's known as a pioneer in online education, and was the founder of the altMBA.You can find every single possible detail that anyone could ever want to know at sethgodin.com

商品規格

書名 / The Dip
作者 / Seth Godin
簡介 / The Dip:ANewYorkTimes,USAToday,andWallStreetJournalbestsellerInthisiconicbestseller,legendarybusinessthinkerandbestsellingauthorSethGodinprovesthatwinnersarere
出版社 / LITTLE BROWN BOOK GROUP
ISBN13 / 9780349439822
ISBN10 /
EAN / 9780349439822
誠品26碼 / 2682542361009
頁數 / 96
裝訂 / P:平裝
語言 / 3:英文
尺寸 / 12.4 x 1.8 x 19.6
級別 / N:無
提供維修 /

最佳賣點

最佳賣點 : A New York Times, USA Today, and Wall Street Journal bestseller

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