Truth: 13 Reasons To Question Everything You Are Told
出版社:
出版日期:
2019/07/10
66
550363
查詢門市庫存
內容簡介
'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and – of course – politics.'New York TimesTrue or false? It’s rarely that simple.There is more than one truth about most things. Eating meat is nutritious but it’s also damaging to the environment. The Internet disseminates knowledge but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.We can select truths constructively to inspire organisations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth.In Truth, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.For fans of Factfulness and The Art of Thinking Clearly, a fascinating dive into the many ways in which ‘competing truths’ shape our opinions, behaviours and beliefs.
作者介紹
Hector Macdonald
Hector Macdonald is a strategic communications consultant who has advised the leaders of some of the world’s top corporations in industries as diverse as financial services, telecoms, defence and healthcare. He is an expert in business storytelling and the bestselling author of four novels. Hector has lectured on Truth for organisations such as Royal Mail, the Foreign & Commonwealth Office and the Global Coalition Against Daesh.
規格
誠品貨碼 / 2681751499008
ISBN13 / 9781784163105
ISBN10 / 1784163104
EAN貨碼 / 9781784163105
頁數 / 352
注音版 / 否
裝訂 / P:平裝
語言 / 3:英文
級別 / N:無
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