Arts Management: An Entrepreneurial Approach | 誠品線上

Arts Management: An Entrepreneurial Approach

作者 Carla Walter
出版社 ROUTLEDGE, TAYLOR & FRANCIS GROUP
商品描述 Arts Management: An Entrepreneurial Approach:ArtsManagementisdesignedasanupperdivisionundergraduateandgraduateleveltextthatcoverstheprinciplesofartsmanagement.

內容簡介

內容簡介 Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background necessary for understanding the global arts marketplace, it assumes that cultural fine arts come to fruition through entrepreneurial processes, and that cultural fine arts organizations have to be entrepreneurial to thrive. Many cases and examples of successful arts organizations from the Unites States and abroad appear in every chapter. A singular strength of Arts Management is the author's skilful use of in-text tools to facilitate reader interest and engagement. These include learning objectives, chapter summaries, discussion questions and exercises, case studies, and numerous examples and cultural spotlights. Online instructor's materials with PowerPoints are available to adopters.

作者介紹

作者介紹 Carla Walter is an Associate Professor of marketing at California Lutheran University, USA.

商品規格

書名 / Arts Management: An Entrepreneurial Approach
作者 / Carla Walter
簡介 / Arts Management: An Entrepreneurial Approach:ArtsManagementisdesignedasanupperdivisionundergraduateandgraduateleveltextthatcoverstheprinciplesofartsmanagement.
出版社 / ROUTLEDGE, TAYLOR & FRANCIS GROUP
ISBN13 / 9780765641540
ISBN10 / 0765641542
EAN / 9780765641540
誠品26碼 / 2681239166002
頁數 / 436
注音版 /
裝訂 / P:平裝
語言 / 3:英文
級別 / N:無