What's Your Dream? Find Your Passion. Love Your Work. Build a Richer Life

《星期日泰晤士報》暢銷書第一名 • 透過企業家、投資人、YouTuber、以及 HelpBnk 創辦人 Simon Squibb 的可行建議與勵志故事，啟動你的夢想事業並走向成功

從小到大，我們被教導只有一條通往成功的道路：在學校表現出色、找到某種特定的工作，並不惜一切代價避免失敗。我們忙於遵循這些規則，從未停下來問自己：我的目的是什麼？我的朝九晚五真的是我想要的嗎？我真正想追求什麼樣的工作或事業？我有能力實現它嗎？有了 Simon Squibb 這本深刻的新書，你就能實現它。

Simon Squibb 的使命是幫助年輕企業家發掘他們的熱情並創立他們的事業。借鑒 Simon Squibb 在商界多年以及他個人生活（從青少年時期面臨無家可歸到賣掉一家價值數百萬英鎊的公司）中艱苦奮鬥得來的人生教訓，《你的夢想是什麼？》是將你的夢想事業變成現實的循序漸進指南。Squibb 從提供「夢想」的定義開始，接著向讀者介紹一套建立自信和克服障礙的工具。Squibb 將剖析阻礙成功的常見陷阱——被非真實夢想的抱負所困、落入阻礙我們達成目標的流行迷思、屈服於阻止我們採取行動的恐懼——並分享克服它們的秘訣。年輕企業家將從中獲得實用的商業洞察，例如：

• 如何評估風險程度，了解不要盲目冒險，而是要好好地冒險

• 知道如何以及何時退出，以便你可以轉向並重新開始

• 如何建立一個會購買並擁護你所有產品的超級粉絲社群

• 如何增加你的客戶，以及更多

實現財富不應該意味著犧牲你的夢想和熱情。這本書可以告訴你如何做到。

#1 SUNDAY TIMES BESTSELLER • Kickstart your dream business and see it through to success with actionable advice and inspirational stories from entrepreneur, investor, YouTuber, and founder of HelpBnk Simon Squibb

From early on, we are taught that there's only one path to getting ahead: do well at school, get a certain kind of job, and avoid failure at all costs. We're so busy trying to follow these rules that we never stop and ask ourselves: What's my purpose? Is my 9-5 really what I want to do? What kind of job or business do I really want to pursue? Do I have the power to make it happen? With Simon Squibb’s incisive new book, you can make it happen.

Simon Squibb is on a mission to help young entrepreneurs discover their passion and start their business. Drawing on the hard-won life lessons from Squibb’s years in the business world and his own personal life—from facing homelessness as a teenager to selling a multi-million pound business—What’s Your Dream? is the step-by-step guide to turn your dream venture into a reality. Squibb begins by providing a definition of a dream and continues on to introduce readers to a set of tools to build confidence and persevere through the barriers that stand in the way. Squibb will dissect the common pitfalls that block the way—being trapped by aspirations that aren’t true dreams, falling prey to popular myths that stop us from achieving our goals, giving into the fear that prevents us from taking action—and share the secrets to overcome them. Young entreprenuers will glean useful business insight, such as:

• how to assess risk level, understanding not to take risks indiscriminately but to take them well
• knowing how and when to quit so you can pivot and start again
• how to create a community of super fans who will purchase and advocate for all of your products
• how to grow your customers, and more

Achieving wealth shouldn’t mean sacrificing your dreams and passions. This book can show you how.