Apple: The First 50 Years

《Apple：最初的五十年》——從車庫創業到全球市值之王的傳奇全紀錄

為迎接 Apple 成立 50 週年，CBS《Sunday Morning》資深記者 David Pogue 全面梳理這家科技巨擘的完整生命史：它如何誕生、幾近殞落、在 Steve Jobs 帶領下重生，並在 Tim Cook 時代成為全球市值最高的公司。
1976 年 4 月 1 日，兩位同名 Steve 的年輕人，在車庫裡創立了一家新創公司。他們的目標很簡單，卻極具顛覆性——把電腦的力量帶給每一個人。

接下來的五十年，Apple 不只是推出產品，而是改寫科技與文化的面貌：
滑鼠、雷射印表機、CD-ROM、Wi-Fi、數位影音、家用網路、觸控手機與平板電腦……一項項創新重新定義我們與世界的關係。

在 Jobs 對細節近乎偏執的美學要求下，Mac、iMac、iPod、iTunes、iPhone、iPad、AirPods、Apple Watch 等產品，將尖端科技與極簡設計完美結合，成為全球生活方式的象徵。

本書特色包括：

📸 全彩珍貴照片
🎙️ 專訪 150 位關鍵人物，包括 Steve Wozniak、John Sculley、Jony Ive 以及現任設計師與工程團隊
🔍 揭開長年流傳的迷思，還原 Apple 真實的反叛文化
🎢 深入幕後——不只成功（4.5 億台 iPod、7 億台 iPad、22 億支 iPhone），也包括失敗（Lisa、Apple III、MobileMe）
⚖️ 評析 Apple 面對的挑戰與未來轉折

這不只是企業史，而是一部關於創意狂熱、工程天才與文化革命的史詩。

如果 Apple 曾改變你的生活——這本書，值得你閱讀。

In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features full-color photos, new facts that correct the record and illuminate its subversive culture, and fresh interviews with the legendary figures who shaped Apple into what it is today.

On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.

Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for detail set the stage for products—Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch—that married advanced technology with beauty, simplicity, and fine design.

Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple’s dominance as it enters its second half century.

Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple’s unique and innovative vision, and a must read for anyone whose life Apple has touched.