Start With Why: How Great Leaders Inspire Everyone to Take Action (15th Anniversary Ed.) | 誠品線上

先問, 為什麼?: 顛覆慣性思考的黃金圈理論, 啟動你的感召領導力 (15週年紀念新訂版)

內容簡介

內容簡介 The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the authorIn 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?Start With Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way— and it's the opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common but they inspired people, not with WHAT they did...but with WHY they did it. Sinek provides a new, easy to understand, framework that inspires people to build organizations and lead movements in a more powerful and effective way. And it all starts with WHY. With a new foreword touching on the importance of holding onto our WHY in a distracted age, new examples, and original stories updated, this 15th anniversary edition celebrates a simple but transformative idea that has changed the way we think about leadership and legacy.

作者介紹

作者介紹 Simon SinekSimon Sinek is an optimist and the bestselling author of Start With Why, Leaders Eat Last, Together Is Better, and Find Your Why. He is working to build a world in which the vast majority of us will wake up inspired, feel safe at work, and return home fulfilled at the end of the day. His TED talk, “How Great Leaders Inspire Action,” is one of the most widely viewed of all time. Learn more about his work at SimonSinek.com.

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最佳賣點

最佳賣點 : The inspiring, life-changing bestseller updated for its 15th anniversary with a new foreword by the author, celebrates a simple but transformative

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