Design Is Storytelling | 誠品線上

圖解設計故事學: 好設計, 觸發愉悅、渴望、驚喜和信任感! 用講故事的技術, 把設計思考作成一部好劇本

作者 艾琳.路佩登
出版社 Ingram International Inc
商品描述 Design Is Storytelling:EllenLupton,award-winningauthorofThinkingwithTypeandHowPostersWork,demonstrateshowstorytellingshapesgreatdesignGooddesign,likegoodstoryt

內容簡介

內容簡介 Ellen Lupton, award-winning author of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great designGood design, like good storytelling, brings ideas to life. The latest book from award-winning writer Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to enter a scene and explore what’s there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.Design Is Storytelling explores the psychology of visual perception from a narrative point of view. Presenting dozens of tools and concepts in a lively, visual manner, this book will help any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power; and to write and deliver strong narratives.

作者介紹

作者介紹 Ellen Lupton is the author of numerous books on design, including Graphic Design: The New Basics (2008), Thinking with Type (2004, second edition 2010), Graphic Design Thinking (2011), Beautiful Users: Designing for People (2014) and Type on Screen (2014), How Posters Work (2015) and Beauty--Cooper Hewitt Design Triennial (2016). She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City, and director of the Graphic Design MFA program at MICA (Maryland Institute College of Art) in Baltimore. She received the AIGA Gold Medal for Lifetime Achievement in 2007.

商品規格

書名 / Design Is Storytelling
作者 / 艾琳.路佩登
簡介 / Design Is Storytelling:EllenLupton,award-winningauthorofThinkingwithTypeandHowPostersWork,demonstrateshowstorytellingshapesgreatdesignGooddesign,likegoodstoryt
出版社 / Ingram International Inc
ISBN13 / 9781942303190
ISBN10 /
EAN / 9781942303190
誠品26碼 / 2681677037001
頁數 / 160
裝訂 / P:平裝
語言 / 3:英文
尺寸 / 21.3x16.3x1.3
級別 / N:無
重量(g) / 362.9

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