防詐3要訣：不聽信、不操作、掛斷電話 
Why We Remember: Revealing the Hidden Power of Memory
內容簡介
記憶，遠不只是過去的紀錄。
在這場劃時代的心智與大腦之旅中，全球頂尖記憶研究專家之一揭示了記憶在我們生活中幾乎每一個面向的強大作用——從記住人名與面孔，到學習、決策、創傷與療癒。
最新的科學研究正在帶來對記憶的全新理解。在《我們為何記得》(暫譯)中，神經科學與心理學先驅查蘭．蘭加納斯（Charan Ranganath）徹底重塑我們對「記憶」的日常看法。結合平易近人的語言與尖端研究，他揭示了我們大腦如何記錄過去，以及我們如何利用這些資訊來理解現在的自我，甚至想像與規劃未來。
蘭加納斯博士指出，記憶是一種高度轉化的力量，它往往以隱形且有時具破壞性的方式塑造我們對世界的感知。認識這一點，不僅有助於日常生活中的記憶任務（例如找鑰匙），也能應對隨著年齡增長而來的記憶衰退。更重要的是，當我們善用大腦學習與重新詮釋過去事件的能力時，便能療癒創傷、消除偏見、加速學習，並提升自我覺察。
書中融合了引人入勝的研究、流行文化範例，以及蘭加納斯作為科學家、父親、移民之子的親身經歷。《我們為何記得》是一部引人入勝的作品，揭開了記憶在我們一生中的隱藏角色。當我們理解它的力量與特質，就能去除雜訊，記住真正重要的事，做出更自由的選擇，並規劃更幸福的未來。
Memory is far more than a record of the past.
In this groundbreaking tour of the mind and brain, one of the world's top memory researchers reveals the powerful role memory plays in nearly every aspect of our lives, from recalling faces and names, to learning, decision-making, trauma and healing.
A new understanding of memory is emerging from the latest scientific research. In Why We Remember, pioneering neuroscientist and psychologist Charan Ranganath radically reframes the way we think about the everyday act of remembering. Combining accessible language with cutting-edge research, he reveals the surprising ways our brains record the past and how we use that information to understand who we are in the present, and to imagine and plan for the future.
Memory, Dr. Ranganath shows, is a highly transformative force that shapes how we experience the world in often invisible and sometimes destructive ways. Knowing this can help us with daily remembering tasks, like finding our keys, and with the challenge of memory loss as we age. What's more, when we work with the brain's ability to learn and reinterpret past events, we can heal trauma, shed our biases, learn faster, and grow in self-awareness.
Including fascinating studies and examples from pop culture, and drawing on Ranganath's life as a scientist, father, and child of immigrants, Why We Remember is a captivating read that unveils the hidden role memory plays throughout our lives. When we understand its power-- and its quirks--we can cut through the clutter and remember the things we want to remember. We can make freer choices and plan a happier future.
各界推薦
Clever, insightful and humorous... The most significant lesson is that we need not be prisoners to our incompletely remembered past. -- Brandy Schillace ― Wall Street Journal
Entertaining and clarifying... vividly paints the intellectual history of the science of memory... What's most compelling about Why We Remember is that it offers a scientifically robust rationale to accept with grace that, no matter what happens in this new world, we will not remember everything we want. -- Bina Venkataraman ― Washington Post
作者介紹
Charan Ranganath is the Director of the Memory and Plasticity Program and a Professor of Psychology and Neuroscience at the University of California at Davis. He also the Director of the University of California at Davis' Dynamic Memory Lab, a world-leading research laboratory. Ranganath is a pioneer in the use of brain imaging techniques like functional magnetic resonance imaging (fMRI) to study the mechanisms in the brain that allow us to remember past events.
His work has been recognised with numerous awards, including a Guggenheim Fellowship and the Leverhulme Professorship at the University of Cambridge. He lives in California.
規格
退貨說明
退貨須知：
- 依照消費者保護法的規定，您享有商品貨到次日起七天猶豫期(含例假日)的權益(請注意！猶豫期非試用期)，辦理退貨之商品必須是全新狀態(不得有刮傷、破損、受潮)且需完整(包含全部商品、配件、原廠內外包裝、贈品及所有附隨文件或資料的完整性等)。
- 請您以送貨廠商使用之包裝紙箱將退貨商品包裝妥當，若原紙箱已遺失，請另使用其他紙箱包覆於商品原廠包裝之外，切勿直接於原廠包裝上黏貼紙張或書寫文字。若原廠包裝損毀將可能被認定為已逾越檢查商品之必要程度，本公司得依毀損程度扣除回復原狀必要費用(整新費)後退費；請您先確認商品正確、外觀可接受，再行拆封，以免影響您的權利；若為產品瑕疵，本公司接受退貨。
依「通訊交易解除權合理例外情事適用準則」，下列商品不適用七日猶豫期，除產品本身有瑕疵外，不接受退貨：
- 易於腐敗、保存期限較短或解約時即將逾期。(如:生鮮蔬果、乳製品、冷凍冷藏食材、蛋糕)
- 依消費者要求所為之客製化給付。(如:客製印章、鋼筆刻字)
- 報紙、期刊或雜誌。
- 經消費者拆封之影音商品或電腦軟體。
- 非以有形媒介提供之數位內容或一經提供即為完成之線上服務，經消費者事先同意始提供。(如:電子書)
- 已拆封之個人衛生用品。(如:內衣褲、襪類、褲襪、刮鬍刀、除毛刀等貼身用品)
- 國際航空客運服務。
若您退貨時有下列情形，可能被認定已逾越檢查商品之必要程度而須負擔為回復原狀必要費用(整新費)，或影響您的退貨權利，請您在拆封前決定是否要退貨：
- 以數位或電磁紀錄形式儲存或著作權相關之商品(包含但不限於CD、VCD、DVD、電腦軟體等) 包裝已拆封者(除運送用之包裝以外)。
- 耗材(包含但不限於墨水匣、碳粉匣、紙張、筆類墨水、清潔劑補充包等)之商品包裝已拆封者(除運送用之包裝以外)。
- 衣飾鞋類/寢具/織品(包含但不限於衣褲、鞋子、襪子、泳裝、床單、被套、填充玩具)或之商品缺件(含購買商品、附件、內外包裝、贈品等)或經剪標或下水或商品有不可回復之髒污或磨損痕跡。
- 食品、美容/保養用品、內衣褲等消耗性或個人衛生用品、商品銷售頁面上特別載明之商品已拆封者(除運送用之包裝外一切包裝、包括但不限於瓶蓋、封口、封膜等接觸商品內容之包裝部分)或已非全新狀態(外觀有刮傷、破損、受潮等)與包裝不完整(缺少商品、附件、原廠外盒、保護袋、配件紙箱、保麗龍、隨貨文件、贈品等)。
- 家電、3C、畫作、電子閱讀器等商品，除商品本身有瑕疵外，退回之商品已拆封(除運送用之包裝外一切包裝、包括但不限於封膜等接觸商品內容之包裝部分、移除封條、拆除吊牌、拆除貼膠或標籤等情形)或已非全新狀態(外觀有刮傷、破損、受潮等)與包裝不完整(缺少商品、附件、原廠外盒、保護袋、配件紙箱、保麗龍、隨貨文件、贈品等)。
- 退貨程序請參閱【客服專區→常見問題→誠品線上退貨退款】之說明。
