防詐3要訣：不聽信、不操作、掛斷電話 
Click: How to Make What People Want
商品決勝點: 全球最成功的產品設計師如何讓顧客買單
內容簡介
每一個大型項目——無論是創造新技術、開發全新系列的運動鞋，還是開設一家社區咖啡館——都需要大量的投資才能起步。不幸的是，大多數大型項目在顧客面前都會失敗。太多團隊浪費了時間、金錢和機會，因為他們採用了錯誤的策略，並忽視了最重要的問題：人們是否真正想要你所製造的東西？你的解決方案是否與顧客契合？
Jake Knapp 和 John Zeratsky——兩位才華橫溢的產品設計師，在 Google Ventures 和其他地方工作多年後共同創立了風險投資公司，他們幫助過數百個團隊將新產品和服務推向市場。作為設計師和投資人，他們得以近距離觀察一些世界上最成功的初創公司。
《Click》介紹了「基礎啟動衝刺」（Foundation Sprint）——一種經過驗證的系統，用於正確啟動項目，做出更好的決策並迅速向解決方案邁進。
書中包含了十個重要的教訓、一個逐步指導的基礎啟動衝刺操作手冊，還有來自 Nike、Google、Slack 和人工智慧研究前沿的難忘故事。在他們的暢銷書《Sprint》基礎之上，Knapp 和 Zeratsky 推出了新的方法，讓團隊能夠迅速而自信地啟動項目。對於任何曾經有過好點子，但不知如何開始的人來說，這本書是為你而寫的！
From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way—based on firsthand experience with more than three hundred new products and businesses.
Every big project—whether it’s creating new technology, developing a fresh line of sneakers, or opening a neighborhood café—requires a major investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money, and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?
Jake Knapp and John Zeratsky—two brilliant product designers who spent years at Google Ventures and elsewhere before founding a venture capital firm together—have helped hundreds of teams bring new products and services into the world. As designers and investors, they have a front-row seat to some of the world’s most successful startups. Click introduces the Foundation Sprint—a proven system for starting projects the right way, to make better decisions and move quickly toward a solution.
Inside are ten important lessons, a step-by-step playbook for the Foundation Sprint, and memorable stories from Nike, Google, Slack, and the frontiers of artificial intelligence research. Building on their bestselling book, Sprint, Knapp and Zeratsky introduce new recipes that teams can use to quickly and confidently start projects. For anyone who has ever had a good idea but didn’t know how to start, this book is for you.
各界推薦
“Click is the new playbook for building the future. It’s a concise, actionable masterclass on design and strategy for founders. Before you start building your company, read this book.” —Reid Hoffman, cofounder of LinkedIn and Inflection AI
“A must read for startups or anyone building a product.” —Katie Dill, head of design at Stripe, former head of design at Lyft and Airbnb
作者介紹
John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.
Together, Jake and JZ are the authors of Sprint and Make Time and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.
規格
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