內容簡介
內容簡介 千萬富翁太空新戰場爭奪戰最真實內幕！紐約時報、華爾街日報、富比世等媒體皆給予正面評價。富翁們的財富日積月累，地球的市場吸引力已經不足，現在他們將財富投資在絕對藍海的外太空，探索外太空可能是資金的墳墓也可能是人類未來存亡的關鍵，這場從地球出發的星際爭奪戰就要展開。Tesla汽車、Palpal創辦人Elon Musk、亞馬遜CEO Jeff Bezos兩人是這場戰爭的先鋒，兩人投入了大筆的資金開發太空市場，就為了滿足自己的野心和自尊心，但此舉讓NASA(美國太空總署)如臨大敵。NASA積極想要守住自己充滿野心的太空計畫，也讓波音和Lockheed Martin等太空飛行器廠商，積極想要取得新投資者的注意，甚至有人開始以世界的紛爭來嘗試阻止這場競爭。本書透過龐大的資料，將這一場風險超過尋常指數的馬拉松比賽，轉變成一場為了生存的奮鬥故事。Featured on NPR and PBS’s SciTech Now, and in Fast Company, Forbes, and the Wall Street Journal The inside story of the new race to conquer space For the outsize personalities staking their fortunes on spaceships, the new race to explore space could be a dead end, a lucrative opportunity—or the key to humanity’s survival.Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy and feed their own egos. We meet a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to the satellite internet visionary Greg Wyler.Tim Fernholz’s fly-on-the-wall reporting captures an industry in the midst of disruption. NASA seeks to preserve its ambitious space program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds, and lawmakers try to prevent this new space race from sparking global conflict. Fernholz spins this high-stakes marathon into a riveting tale of rivalry and survival.
