內容簡介
內容簡介 活動設計和規劃是個大工程，需要將許多細項結合成一個整體，創造出超越個體總和的價值。其中最容易被忽略掉的就是視覺設計，但其實視覺是觀展經驗的核心，第一印象也來自視覺，甚至許多人對於活動的好壞都取決於對於視覺的想法。在每年固定舉辦但有不同主題的活動上，要怎麼做出不同卻又將活動精神延續？每年固定舉辦主題也相同的活動上，要如何讓每一年的活動都有自己的特色？活動的視覺設計對於活動策展人和設計師都是非常大的挑戰，本書用系統性介紹來講解活動的視覺設計，其中讀者可以獲得活動logo、周邊商品、活動環境等的設計原則，成功將活動的核心訊息傳達給觀眾。Event planning is no small task, with many elements all needing to work together to add up to more than the sum of their parts. One underappreciated component of successful events is visual identity. Much more than a background concern, the design of festival signage and materials is central to visitor experience. How does one maintain continuity in a festival that has a different theme every year? For festivals that have the same theme each year, how can the visual branding be tweaked and riffed on in order to ensure that each year stands out from previous installments? Graphic Fest outlines a systematic approach to building a visual identity for an event, including logos, souvenirs, environment and type design, with the overall goal of conveying your message to a large and varied audience. The ultimate resource guide for event design.
